Why a new federal school choice program may require a massive marketing budget

A new federal tax credit aims to fund school choice by reimbursing taxpayers who donate to scholarship-granting organizations (SGOs). However, convincing taxpayers to participate may require significant marketing expenses, with estimates suggesting over $300 per donor. The program, part of a Trump-backed tax bill, requires states to opt in, with most Republican-led states participating while Democratic governors remain undecided.