UBS says the majority of enterprise companies it's talked to recently are 'throttling AI spend'

UBS analysts report that approximately 60% of enterprises are implementing guardrails to throttle AI spending, driven by rising token costs and meager ROI. While no full AI deployment pauses are observed, the trend highlights a shift toward cost optimization, with open-source and Chinese models like DeepSeek potentially benefiting. Analysts describe the situation as a 'healthy problem' rather than an alarm.