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The Nexus
TECHNOLOGYJul 3 · 09:13 UTCBUSINESS INSIDERLauren Edmonds ([email protected])

These celebrities are protecting their likenesses from AI — one trademark at a time

Celebrities like Matthew McConaughey and Taylor Swift are filing trademark applications to protect their likenesses, voices, and iconic phrases from AI misuse. AI-generated deepfakes and unauthorized content have led to legal disputes with companies like Grok and OpenAI, which faced backlash for allowing nonconsensual AI creations.

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Matthew McConaugheypersonTaylor SwiftpersonJeremy ClarksonpersonSarah SilvermanpersonBryan CranstonpersonGrokorganizationOpenAIorganizationSora 2topic
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