BUSINESSNY POST
Beloved California beer to bring back iconic label after failed woke rebrand
Anchor Brewing Company has received federal approval to use its original illustrated labels for Anchor Steam Beer and Old Foghorn ale, reversing a previous rebranding effort.
Mentioned
Related Signal
Adjacent reporting
- Victoria's Secret struts back to its roots with saucy new stock symbol after 'woke' rebrand stumbles
- Carlsberg Sales Volumes Rise as Alcohol-Free Push Gains Traction
- American beer drinkers lament demise of iconic brand after 177 years as many cite 'mistake'
- Booze-free beer is no longer a punchline — and big brewers see a billion-dollar opportunity
- Old Armor Brewery celebrating nation's birthday with new beer