BUSINESSJul 6 · 03:00 UTCFINANCIAL TIMES WORLD

Industry pushes to restore sparkle of natural diamonds

The diamond industry is launching a marketing campaign focused on storytelling to attract millennial and Gen Z consumers and revive the appeal of natural diamonds.

Nexus surfaces and summarizes. The full story lives at the source.

Mentioned

diamond industryorganizationnatural diamondstopicstorytellingtopicmillennialtopicGen Ztopic

Spot something wrong with this article?Report a problem →

Forward this

Related Signal

Adjacent reporting

BUSINESSMar 24 · 14:32 UTC
Botswana prepares to take an even bigger gamble on diamonds
BUSINESSMay 29 · 14:08 UTC
Petra Begins Finsch Mine Rescue Plan Amid Diamond Market Slump
BUSINESSJun 29 · 08:00 UTC
Pandora, Swarovski lose traction in China as shoppers shift to gold and lab-grown diamonds
BUSINESSFeb 8 · 15:13 UTC
Quiet pressures reshaping the world of diamonds
BUSINESSJun 15 · 16:49 UTC
Your candy ads are about to get a lot more personalized, Mars says