BUSINESSTHE GUARDIAN WORLD
‘No one’s even heard of the Telegraph’: can the UK’s most conservative paper take on Murdoch in the US?
Axel Springer CEO Mathias Döpfner has acquired the UK’s conservative Daily Telegraph and aims to expand its presence in the US market, challenging media mogul Murdoch. The article highlights Döpfner’s 'bold vision' for the media group but questions whether identifying a market gap guarantees success in the US.
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