Erewhon is selling ‘Sacred’ water at $1 per ounce. Has the chain finally gone too far or found a new hit?

Erewhon is selling a $1-per-ounce drink called 'Sacred' water, described as a 'clarified tonic' containing coconut water, jasmine tea, raw honey, holy basil, anise hyssop, and green cardamom. The article questions whether this product represents a misstep or a successful innovation for the chain.