The $124 trillion Great Wealth Transfer is fully underway—but nonprofits are ‘paralyzed’ by how to chase millennials’ newfound wealth

The $124 trillion Great Wealth Transfer has begun, creating a challenge for nonprofit organizations whose deep donor relationships were built with wealthy baby boomers. Nonprofits must now find ways to engage Millennials and Gen Z, who show interest in philanthropic giving when it provides a sense of belonging and community.