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The Nexus
BUSINESSApr 13 · 14:00 UTCBLOOMBERGMatheus Piovesana, Maria Clara Cobo, Daniel Cancel

Billionaire’s US Banking Ordeal Fuels Her Mission to Disrupt It

Cristina Junqueira, CEO of Nu Holdings, is leveraging her personal challenges in US banking to advance her mission to disrupt the industry. Nu Holdings has secured naming rights for Inter Miami CF's stadium and jersey space, marking a significant business partnership. The deal highlights her influence in both financial technology and sports branding.

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