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$49.4 million loss

Coverage of $49.4 million loss in the Nexus archive.

Earliest in view: May 21 · 17:06 UTCMost recent: May 21 · 17:06 UTC

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BUSINESSMay 21 · 17:06 UTCNY POST
E.l.f Beauty reversing tariff price increases amid customer ‘suffering,’ sales drop and $49.4M loss
E.l.f Beauty is reversing tariff-related price increases after experiencing customer dissatisfaction, declining sales, and a $49.4 million loss. The company is responding to market pressure and consumer suffering caused by inflated costs from tariff impacts.