Dossier
Advertising industry
Coverage of Advertising industry in the Nexus archive.
- I thought working for myself would make motherhood easier. I couldn't have been more wrong.
The author started her own marketing consultancy in 2001, believing the flexibility would help balance motherhood, but later regretted the challenges of managing work and raising two children simultaneously. Despite her sons turning out well, she reflects on the stress of working while recovering from childbirth and the sacrifices made for her business.
- Netflix's ad tier now has a whopping 250 million monthly users
Netflix's ad tier has gained 250 million monthly users, indicating a significant growth in the company's advertising business. This increase suggests that the streaming service is becoming a major player in the advertising industry. The substantial user base of the ad tier is a notable achievement for Netflix.