Beast Industries
Coverage of Beast Industries in the Nexus archive.
- MrBeast's studio head is leaving after less than a year. Here's what his company's CEO told staffers.
Corie Henson, MrBeast's studio head, is leaving after less than a year to return to Los Angeles for family reasons. Beast Industries CEO Jeff Housenbold stated the transition will be used to improve execution and culture, emphasizing the company's ambitious content plans including 'Beast Games' and new IP development.
- New court docs show how MrBeast woos brands like Slack and Walmart
New court documents reveal MrBeast's strategies for pitching brands like Slack, Walmart, and Sony, including ad rates and spectacle-style content. His company secured $91 million in brand deals for 2025, with major clients like T-Mobile and Amazon.
- MrBeast's chocolate brand sees growth slow after a sugar rush
MrBeast's candy company, Feastables, has experienced a slowdown in growth, with US sales volume rising 13% in 2025 compared to a 33% increase the previous year. The brand, central to MrBeast's business expansion, has introduced new leadership and product diversification strategies as sales plateau despite wide retail distribution.
- MrBeast has hired a team from an A16z-backed startup as he races to build a creator platform
MrBeast's company, Beast Industries, has hired a team from Andreessen Horowitz-backed startup Pietra to build a creator platform connecting brands and creators. Key hires include Pietra's CEO Ronak Trivedi and former Google/Uber executive Shiva Rajaraman. The platform aims to diversify MrBeast's ventures beyond YouTube into areas like commerce and membership programs.
- MrBeast's company sued by ex-employee over sexual harassment claim
An ex-employee has sued MrBeast's company, Beast Industries, over allegations of sexual harassment and workplace gender bias. Beast Industries has strongly denied these claims.
- MrBeast's company sued by ex-employee over sexual harassment claim
MrBeast's company, Beast Industries, is facing a lawsuit from a former employee alleging sexual harassment and workplace gender bias. The company has strongly denied these claims.
- Former MrBeast exec sues over ‘years’ of alleged harassment
A former executive at Beast Industries, Lorrayne Mavromatis, has sued the company for alleged harassment, being asked to work during maternity leave, and wrongful termination. The lawsuit claims a toxic, male-centric workplace with unwanted sexual advances and gender-based discrimination.