Bernard Urban
Coverage of Bernard Urban in the Nexus archive.
- A debate is brewing over the risks and rewards of serving ads to AI agents
Ads designed to influence AI agents rather than humans are emerging as a new marketing channel, with companies like Time and Mobian testing 'Agent Ads' to impact AI platforms like ChatGPT. The practice raises concerns about brand safety, potential manipulation, and parallels to past controversies like Bell Pottinger's Wikipedia edits.
- Why Accenture buying Whalar is a 'coming-of-age moment' for creator marketing
Accenture Song is acquiring Whalar, a creator and social agency, marking a significant development in the creator marketing sector. The deal is described as a 'coming-of-age moment' for the industry, with experts noting increased investment in influencer marketing by large enterprises. The acquisition includes a strategic partnership between Accenture Song and Whalar's remaining companies, such as its talent management platform Foam and physical creator campus The Lighthouse.