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Beth Sidhu

Coverage of Beth Sidhu in the Nexus archive.

Earliest in view: Jun 23 · 07:00 UTCMost recent: Jun 23 · 07:00 UTC

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BUSINESSJun 23 · 07:00 UTCNY POST
Sport Beach CEO Beth Sidhu on how to work with athletes: ‘Take those athletes seriously’
Sport Beach CEO Beth Sidhu emphasizes the importance of treating athletes as genuine collaborators in brand projects. She states that the best brands view athletes as 'coconspirators in the project.'