Dossier
Black Friday 2025
Coverage of Black Friday 2025 in the Nexus archive.
- Black Friday already sorted the winners from the losers. Your industry is next
AI-driven systems during Black Friday 2025 significantly boosted retail sales, with companies leveraging clean data and intent-aware infrastructure capturing $11.8 billion in a single day. AI-assisted shoppers converted 38% more often and engaged deeper, signaling a cross-industry shift where intent-based infrastructure will determine competitive success in sectors like healthcare, hospitality, and media.