BlueFirst

JetBlue is restructuring its fare tiers into four cabin experiences, including a new domestic first class called BlueFirst set to launch later this year.

JetBlue is introducing discounted 'Base' fares for its upcoming BlueFirst first-class cabin, which exclude seat selection and limited cancellation options. The airline joins Delta and United in adopting a 'basic premium' pricing model, offering lower fares but requiring passengers to pay extra for previously standard amenities. Critics warn this trend could lead to hidden costs, as airlines historically add fees for services once included in ticket prices.