Dossier
Cabernet Sauvignon
Coverage of Cabernet Sauvignon in the Nexus archive.
- People are willing to pay more for climate-proof wine, study shows
A Cornell University study reveals consumers are willing to pay more for wines produced using climate adaptation strategies like shade cloth, heat-resistant grape varieties, or relocation to cooler regions, despite potential changes to brand recognition. The research highlights consumer preferences for climate-resilient wines, with relocation being the least desirable but still acceptable option.