Dossier
Cartier's Baignoire
Coverage of Cartier's Baignoire in the Nexus archive.
- The people getting rich off AI are spending big on some distinctly analog status symbols
AI-driven wealth creation is leading to a spending boom among new millionaires and billionaires, with luxury items like high-end watches becoming popular status symbols. Founders and employees cashing out equity are investing in analog luxuries such as Cartier's Baignoire and rare mechanical watches from brands like Patek and Rolex.