Dossier
E.l.f. Beauty
Coverage of E.l.f. Beauty in the Nexus archive.
- Gen Z may be shying away from buying cosmetics, as higher gas prices hit spending
Gen Z is shyning away from buying cosmetics due to higher gas prices hitting spending. E.l.f. Beauty will cut prices on some products following tariff-related increases last year. The company's decision is a response to concerns about the rising cost of gas.
- E.l.f. Beauty to walk back some tariff price increases amid high gas prices and consumer 'suffering'
E.l.f. Beauty raised prices by $1 last August due to tariffs, but is now planning to reverse some of those increases amid high gas prices and consumer struggles. The company had initially increased prices to offset the impact of tariffs. This move indicates a response to changing consumer behavior.