FIFA Forward Enterprise
Coverage of FIFA Forward Enterprise in the Nexus archive.
- European nations have won more than half of all World Cups. Now they’re threatening to boycott the next one
European nations, which have won over half of all men’s World Cups, are threatening to boycott the next tournament amid disputes over FIFA’s revenue distribution and cost-sharing plans. FIFA’s 2026 World Cup generated $9–$13 billion in revenue, exceeding forecasts, but host cities bore costs for security, transportation, and stadium upgrades. FIFA now proposes expanding the 2030 World Cup to 64 teams via a $20 billion commercial subsidiary, offering $40 million to member associations to secure support.
- Football and politics, brought to you by Big Business (and energy drinks)
The article critiques FIFA's plan to privatize World Cup commercial operations under Gianni Infantino, involving a venture capital firm led by Josh Kushner. It compares Infantino to Sepp Blatter and highlights concerns over excessive commercialization of football, including sponsored hydration breaks by Powerade. The piece also humorously speculates about corporate sponsorship of politics and sports.