Dossier
Gorton's
Coverage of Gorton's in the Nexus archive.
- 'Queer Eye' star Antoni Porowski says the tech and advertising worlds are obsessing over the wrong word
Antoni Porowski, a 'Queer Eye' star and Nat Geo host, argues that the tech and advertising industries should prioritize specificity over the concept of 'taste.' He shares an example of a Gorton's fish stick campaign where he used personal, specific storytelling instead of adhering to broad brand guidelines.