Hershey

Zach Rosenfield's RMG, a 12-person PR firm, represents high-profile clients like Robert De Niro, Al Pacino, and billion-dollar corporations by prioritizing quality over scale. The firm's strategy involves defaulting to 'no' for new clients to avoid mismatches and relies heavily on referrals for growth.

Hershey is betting on Agentic AI to rethink its $2 billion marketing spend, aiming to fix its marketing blind spot. The company is using AI agents to improve its marketing strategy. This move is part of Hershey's efforts to optimize its marketing budget.

Hershey is experiencing increased sales of mints and gum due to 'Ozempic breath,' a side effect of GLP-1 weight-loss drugs that has led consumers to opt for breath-freshening products while reducing overall snacking.

The article discusses an unexpected side effect of Ozempic, a diabetes and weight loss drug, that has led to increased chocolate consumption, benefiting Hershey's sales. The side effect, linked to changes in eating habits, has created a surge in demand for chocolate products.

Cocoa prices have dropped significantly from 2024-2025 highs, but Easter chocolate prices remain elevated due to delayed price adjustments by manufacturers. Consumers are set to spend $24.9 billion on Easter 2026, with chocolate costing 14% more year-over-year despite lower cocoa costs.