Dossier
Laura Ness Owens
Coverage of Laura Ness Owens in the Nexus archive.
- As buyers make decisions through LLMs, Bobcat's Laura Ness Owens is focusing more on customer experience
Laura Ness Owens, chief marketing officer at Bobcat, emphasizes adapting to customer behavior where buyers use large-language-models (LLMs) to skip traditional research stages. She highlights the importance of customer experience as product reviews, earned media, and dealer reviews influence LLM-generated recommendations.