Dossier
Li-Ning
Coverage of Li-Ning in the Nexus archive.
- Stephen Curry signs deal with Chinese sportswear giant
Stephen Curry signed a 10-year endorsement deal with Chinese sportswear brand Li-Ning, highlighting the global expansion of Chinese companies. The article notes similar moves by Chinese firms like Luckin Coffee and Shein, which are acquiring international brands to enhance their global presence.
- Warriors' Steph Curry signs 10-year shoe deal with Li-Ning
Golden State Warriors' Stephen Curry signed a 10-year shoe deal with Li-Ning, a Chinese athletic apparel company. He previously wore Li-Ning shoes against the Houston Rockets, and teammate Jimmy Butler also uses Li-Ning products.