Dossier
Liquid Death
Coverage of Liquid Death in the Nexus archive.
- AI can be a ‘secret sauce’ or a way of ‘democratizing mediocrity’—Here’s how business leaders are getting the best of the technology
Dan Murphy of Liquid Death argues AI cannot replicate human creativity in marketing, citing a Spotify collaboration that generated 6 billion earned media impressions through a unique Bluetooth-enabled urn concept. Vishal Sood of Typeface acknowledges AI's limitations in taste and judgment but highlights its utility in repetitive tasks like resizing digital media assets and personalizing emails.