Luce EV
Coverage of Luce EV in the Nexus archive.
- ‘How can you have a Ferrari without any vroom?’: electric model shocks owners’ club
Ferrari's first fully electric car, the Luce EV, has sparked backlash from fans who view the brand's traditional engine sounds and design as irreplaceable. The owners’ club suggested removing the prancing horse logo from the electric model, highlighting the emotional divide between the company's innovation and its enthusiasts' expectations.
- All the news about Ferrari’s polarizing Luce EV
Ferrari's first electric vehicle, the Luce EV, has faced criticism for its design, which diverges from traditional Ferrari aesthetics. The car, co-designed with Jony Ive's LoveFrom, failed to boost stock prices and even preceded a decline, despite a Pope's appearance. The vehicle's departure from classic Ferrari design has upset fans.
- I Like Ferrari's Luce EV. But This Is Why It's Heartbreaking
Ferrari's Luce EV, designed by Jony Ive and former Apple colleagues, represents a speculative vision of Apple's potential $10 billion investment in the EV market.
- Ferrari shares fall after launch of first EV as Jony Ive design proves divisive
Ferrari's shares declined following the launch of its first electric vehicle, the Luce EV, as reactions to the design by Jony Ive were mixed. The divisive design, while innovative, has sparked debate among consumers and investors.