Maple Street Biscuit Company
Coverage of Maple Street Biscuit Company in the Nexus archive.
- Cracker Barrel CEO steps down a year after logo debacle
Cracker Barrel CEO Julie Masino is stepping down a year after a rebranding effort, including a new logo, faced significant customer backlash. David Deno, former CEO of Bloomin’ Brands, will replace Masino. The company’s same-store sales declined following the logo change but showed recent improvements.
- Cracker Barrel CEO steps down nearly a year after logo change inflamed Trump country
Cracker Barrel CEO Julie Masino is stepping down after a rebranding effort, including a controversial logo change, led to customer backlash and declining sales. The company will be led by David Deno, former CEO of Bloomin’ Brands, starting August 10. President Donald Trump criticized the logo change on Truth Social, urging the company to revert to the original design.
- Cracker Barrel comeback gains steam as loyal customer says return visit 'felt like coming home'
Cracker Barrel Old Country Store is refocusing on its core brand by selling 26 company-owned locations in a $77 million sale-leaseback and divesting its Maple Street Biscuit Company, closing 16 locations. The moves aim to reduce debt and boost profitability, following backlash over a rebranding effort that prompted the restoration of its nostalgic 'Old Timer' logo and interior design.
- Cracker Barrel sells Maple Street Biscuit Company, closes 16 locations
Cracker Barrel is selling its Maple Street Biscuit Company and closing 16 locations, as announced by the company.