Dossier
Mars Chen
Coverage of Mars Chen in the Nexus archive.
- China’s EV brands have Europe’s luxury marques in their sights: Zeekr executive
Chinese electric vehicle (EV) brands aim to compete with European luxury marques by leveraging disruptive technologies, according to Zeekr. The company's vice-president, Mars Chen, highlighted a gap in electric luxury car supply and predicted one to two Chinese brands will join the global top five luxury vehicles.
- China’s EV brands have Europe’s luxury marques in their sights: Zeekr executive
Chinese electric vehicle (EV) brands aim to compete with European luxury marques like Mercedes-Benz, BMW, and Audi by leveraging disruptive technologies, according to Zeekr vice-president Mars Chen. He noted a gap in electric luxury car supply and predicted one to two Chinese brands could enter the global top five luxury vehicles.