Dossier
Matt Barash
Coverage of Matt Barash in the Nexus archive.
- The Cannes Lions deal the ad industry is buzzing about — and what it means
Walmart acquired Vibe.co, a French adtech firm, for $1.4 billion, signaling its intent to compete with Meta, Google, and Amazon in the advertising industry. The deal aims to simplify streaming TV ad buying and expand Walmart's ad ecosystem, following its 2024 acquisition of Vizio.