Dossier
Meives family
Coverage of Meives family in the Nexus archive.
- All the whey up! A dairy byproduct is now the star of the ‘proteinmaxxing’ boom – but is demand too high?
Whey protein, once primarily used by bodybuilders, is now in high demand, leading to supply challenges for US producers. Tony Meives transitioned his family's cheese business to focus on whey protein production. Robert F Kennedy Jr, the US health secretary, declared the 'war on protein' over, signaling a shift in dietary trends.