Dossier
Mimi's
Coverage of Mimi's in the Nexus archive.
- How Gen Z ignited a premium protein-packed frozen yogurt resurgence
Gen Z is driving a resurgence in premium protein-packed frozen yogurt, with shops like Mimi's and Go Greek gaining followings despite higher prices due to their elevated toppings.
- $20 frozen yogurt? Protein-packed dessert craze has customers lining up
Protein-packed frozen yogurt with premium toppings is driving a trend where customers pay up to $20 for desserts at shops like Birdie's in New York City and Culture Club in Nashville. Greek frozen yogurt, known for higher protein content, is particularly popular, with brands emphasizing health benefits and unique ingredients like pistachio sauce and olive oil.