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Pepsi Challenge

Coverage of Pepsi Challenge in the Nexus archive.

Earliest in view: Jul 1 · 19:53 UTCMost recent: Jul 1 · 19:53 UTC
Co-mentioned in this coverage
Mark Kirkhamperson1PepsiCoorganization1Cannes Lionsorganization1
Recent coverage
  • BUSINESSJul 1 · 19:53 UTCBUSINESS INSIDER
    PepsiCo's Mark Kirkham says making the "simple special" drives results

    PepsiCo's CMO Mark Kirkham emphasized the importance of simplicity in marketing, citing the long-running 'Pepsi Challenge' as an example of a straightforward, effective strategy. He highlighted sampling as a key tool to engage consumers directly with the product.

Pepsi Challenge · Dossier · The Nexus