Dossier
Portland DMA
Coverage of Portland DMA in the Nexus archive.
- Campaigns get in the game
Political campaigns are leveraging World Cup viewership for ad spending, with examples including a Maine Senate race PAC targeting Democrat Graham Platner during U.S. Men’s National Team matches and Spanish-language ads in Colorado timed to U.S.-Mexico games. Campaigns cite soccer's growing U.S. audience as a strategic draw for political messaging.