Project Unloaded
Coverage of Project Unloaded in the Nexus archive.
- How Snaps, Likes, and Shares Are Teaching Teens About Gun Safety
Project Unloaded conducted a study on social media campaigns aimed at gun safety, finding that Snapchat is an effective channel for public health messaging. Analyzing over 2,500 users, the research found that one in six surveyed teens were aware of SNUG, leading to the conclusion that awareness correlated with increased belief in being safer without guns.
- South, West Side Teens Pitch Social Media Campaigns To Stop Gun Violence: ‘It’s Not OK’
Teens from Chicago's South and West sides participated in an anti-gun violence social media campaign pitch event organized by Project Unloaded and Havas. The six-week program educated students on gun violence, with participants sharing personal experiences and proposing campaigns to address community safety. Last year's winning campaign reached 250,000 teens, and this year's entries focused on deterring violence at events like 'teen takeovers.'