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Rachel Proffitt

Coverage of Rachel Proffitt in the Nexus archive.

Earliest in view: Jul 14 · 16:02 UTCMost recent: Jul 14 · 17:43 UTC
Co-mentioned in this coverage
AItopic2Cooleyorganization2Kirklandorganization1Crosbyorganization1Ryan Danielsperson1Big Laworganization1self-service portaltopic1BigLawtopic1billable hourtopic1rainmakerstopic1
Recent coverage
  • BUSINESSJul 14 · 17:43 UTCSEMAFOR
    AI is the business-model shock law firms need

    Law firms' traditional business models, reliant on time-based billing and limited investment, are being disrupted by AI technologies that perform routine legal tasks at lower costs. Firms like Kirkland and Cooley are investing heavily in AI, while others may consolidate, leading to a bifurcation in the legal industry. AI-native law firms, such as Crosby, highlight the shift toward technology-driven legal services.

  • BUSINESSJul 14 · 16:02 UTCSEMAFOR
    AI will identify BigLaw’s rainmakers faster — and weed out the rest

    AI is expected to accelerate the identification of future legal rainmakers in BigLaw by focusing on strategic and business-building skills rather than execution. Cooley's CEO, Rachel Proffitt, highlights that AI will enable earlier talent sorting, promoting those with high EQ, tech, and networking skills while reducing reliance on traditional lockstep advancement. The firm is developing an AI-powered portal for routine legal tasks.