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Scott Purdy

Coverage of Scott Purdy in the Nexus archive.

Earliest in view: Jun 12 · 12:25 UTCMost recent: Jun 12 · 12:25 UTC
Co-mentioned in this coverage
TikTokorganization1ByteDanceorganization1Douyinorganization1KPMG USorganization1TikTok Ministopic1LinkedInorganization1Netflixorganization1The New York Timesorganization1
Recent coverage
  • BUSINESSJun 12 · 12:25 UTCBUSINESS INSIDER
    I'm addicted to TikTok's weird little games. That's a good thing for its ads business.

    TikTok has introduced mini games to its app, which users can play without leaving the platform. These games, rated 18+, are developed by third-party companies and serve as an advertising strategy to boost engagement and ad revenue. The platform's expansion into gaming aligns with its super app strategy, similar to its Chinese counterpart Douyin.

Scott Purdy · Dossier · The Nexus