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Singles' Day

Coverage of Singles' Day in the Nexus archive.

Earliest in view: May 19 · 14:19 UTCMost recent: May 19 · 14:19 UTC
Co-mentioned in this coverage
Chinaplace1RedNoteorganization1Jing Dailyorganization1looksmaxxingtopic1Brendan Ruberryperson1
Recent coverage
  • BUSINESSMay 19 · 14:19 UTCSEMAFOR
    Chinese men are learning to spoil themselves

    Chinese men are increasingly spending on self-care products like skincare and fragrances as more delay marriage and live alone. This reflects a broader trend of increased male consumption in China, with 2025 showing an 11.4% year-over-year increase in online spending per male consumer and men becoming the majority of Singles' Day shoppers. The phenomenon is linked to workplace competition and parallels Western 'looksmaxxing' trends.