Snapdragon
Coverage of Snapdragon in the Nexus archive.
- Qualcomm's proposed solution to catch up in AI infra: Bury the compute under the DRAM
Qualcomm is developing a near-memory compute architecture called High-Bandwidth Compute (HBC), stacking DRAM on XPUs to improve AI infrastructure performance. The technology will debut in 2025 as part of the AI250-series Dragonfly systems, claiming 768 GB memory and 133 TB/s effective bandwidth, though skepticism surrounds its 'effective' bandwidth claims compared to competitors like Nvidia.
- As marketers grapple with AI, business leaders at Cannes Lions say human creativity and authenticity matter more than ever
Business leaders at Cannes Lions emphasize the importance of human creativity and authenticity in marketing, as AI adoption raises concerns. Gstaad Guy, a satirical figure, highlights how his authentic partnerships with brands like Bentley resonate with audiences. Sports brands like Lenovo and Manchester United stress authentic engagement with fans through partnerships, such as Qualcomm's Snapdragon.