Social Media Trends

Poison centers report a significant rise in diphenhydramine (Benadryl) abuse among teens aged 13-19, linked to social media trends. Cases increased by 32% from 2024 to 2025 and more than doubled in the first five months of 2026, with intentional misuse rising from 7.3% to 13%. The advisory warns of severe health risks, including hallucinations, seizures, and heart complications.

TikTok is fueling a surge in men's fragrance sales, with the platform's influence driving a cultural shift toward greater interest in personal grooming and scent selection among male consumers. The trend reflects broader changes in how social media shapes consumer behavior and brand engagement.