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Sofia Escarra

Coverage of Sofia Escarra in the Nexus archive.

Earliest in view: Jun 21 · 08:41 UTCMost recent: Jun 21 · 08:41 UTC

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BUSINESSJun 21 · 08:41 UTCBUSINESS INSIDER
A Miami couple started renting out their car as a side gig. They turned it into a full-time, 6-figure family business.
Gerardo Aletti and Sofia Escarra expanded their car rental business from one car on Turo to a fleet of 63 vehicles, generating $500,000 in 2025. Their success is attributed to their transportation background, Spanish language skills, and the 2026 FIFA World Cup in Miami, which boosted bookings.