Dossier
Soho Warehouse
Coverage of Soho Warehouse in the Nexus archive.
- The newest luxury hotel amenity isn't a spa. It's Pilates.
Luxury hotels are adding reformer Pilates studios to attract Gen Z and millennial travelers prioritizing wellness. The Aster in LA and Ritz-Carlton Key Biscayne offer complimentary classes, enhancing guest experience and serving as a revenue stream. Hotels view on-site Pilates as a modern wellness amenity that signals alignment with current health trends.