Dossier
Spencer Stuart
Coverage of Spencer Stuart in the Nexus archive.
Cannes Lions International Festival of Creativityorganization1Gartnerorganization1Forresterorganization1UPSorganization1Reckittorganization1Ryan Dulleaperson1Mélanie Brinbaumperson1Tim Ellisperson1National Football Leagueorganization1Nestlé Europeorganization1AItopic1budget allocationtopic1C-suite rolestopic1
- The new CMO playbook: how marketers are balancing broader remits and tighter budgets
Marketing leaders are expanding beyond traditional ad creation to roles involving AI, community building, and culture shaping, despite flat budgets. CMO representation in the C-suite is declining, with companies like UPS and Reckitt merging marketing roles with commercial functions. Research shows 46% of marketing and finance decision-makers link marketing value to profitability and revenue growth.