Swarthmore University

The Associated Press corrected a July 18, 2026 story about decision fatigue, noting that Barry Schwartz is an emeritus psychology professor at Swarthmore College, not Swarthmore University. The correction addresses a misstated institution name in the original article.

Behavioral scientist Barry Schwartz argues that an overload of choices in areas like healthcare plans and investments leads to anxiety, indecision, and dissatisfaction, as seen in studies showing fewer options result in better decision-making and higher satisfaction.

The article discusses how an overload of choices in modern life, such as shopping, social options, and financial decisions, can lead to anxiety, indecision, and reduced satisfaction. Behavioral scientist Barry Schwartz highlights research showing that more options often result in worse decisions and lower happiness, particularly for 'maximizers' who seek the best possible outcome.