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UEFA Euro 2024

Coverage of UEFA Euro 2024 in the Nexus archive.

Earliest in view: Jun 23 · 09:26 UTCMost recent: Jun 23 · 09:26 UTC
Co-mentioned in this coverage
Rankin Carrollperson1Marsorganization1Snickersorganization1Metaorganization1WhatsApporganization1
Recent coverage
  • BUSINESSJun 23 · 09:26 UTCBUSINESS INSIDER
    The executive behind M&M's says this is marketing's most overlooked skill

    Rankin Carroll, Mars' chief brand officer, argues that entertainment remains a crucial but overlooked element in modern marketing. Mars is shifting toward personalized, engaging content, exemplified by Snickers' UEFA Euro 2024 campaign using AI and WhatsApp to create interactive experiences.