Dossier
Understood
Coverage of Understood in the Nexus archive.
- Why managing a brand's reputation is more complex than ever in the age of AI
Executives from companies like e.l.f. Brands, HubSpot, and Wikimedia Foundation discussed the challenges of managing brand reputation in the AI era, emphasizing the need for broader online presence, structured data, and combating misinformation. AI platforms now influence brand discovery through prompts and algorithms, requiring brands to rethink digital strategies.