Whopper
Coverage of Whopper in the Nexus archive.
- Burger King revamped its playbook. It's working.
Burger King saw its second-quarter US same-store sales jump 8.5%, significantly outperforming McDonald's, whose growth lagged at 0.8%, and Wendy's, which fell 7%. Rising prices have made fast food less reliable in terms of value, opening up competition from stores like Wawa and sit-down restaurants such as Chili's. Burger King also saw a 20% increase in Whopper sales after revamping the item by packaging it in a box instead of a wrapper.
- Burger King is promising a free Whopper if its burger doesn't meet your expectations
Burger King is offering a free Whopper if customers are dissatisfied with the burger. The company is also introducing a new in-restaurant manager role focused on customer experience, both initiatives resulting from a feedback push earlier this year.
- Burger King offering free Whoppers to unsatisfied customers
Burger King is offering free Whoppers to customers who are unsatisfied with their meals. The company is also introducing a new manager role to greet customers and ensure meals are prepared correctly.
- Burger King makes major changes after thousands of customers sounded off
Burger King introduced changes based on customer feedback, including the 'Your Way Champion' role and the 'Whopper Guarantee' to improve service and order accuracy. The initiatives received mostly positive reactions on social media, though some users expressed disappointment.
- Burger King updates its Whopper — again — but fans think the new twist is just a copycat of another burger chain
Burger King has updated its Whopper for the summer with a new menu item, but fans are criticizing the change as a copycat of another burger chain.
- Burger King makes ANOTHER change to its Whopper… and customers think a major competitor should be worried
Burger King has made another change to its Whopper burger, with customers suggesting a major competitor should be concerned. The update to the menu item has sparked reactions implying potential impacts on rival fast-food chains.
- Burger King's president says the chain improved its Whopper — and calls from customers helped
Burger King's president Tom Curtis credits customer feedback for the chain's turnaround, specifically improving the Whopper. Customer calls helped the chain make improvements. The feedback was central to the chain's success.