Younger audiences
Coverage of Younger audiences in the Nexus archive.
- The end of one-way communication
The article discusses the shift from traditional one-way geopolitical communication to a decentralized, digital landscape dominated by social media platforms. It highlights how younger audiences consume news through platforms like TikTok and Instagram, prioritizing speed and emotion over traditional media's slower, nuanced approach. Memes and participatory communication now shape global narratives, altering how governments and publics engage with crises.
- Social media becomes world’s leading news source, report warns
News consumers worldwide are increasingly using social media and video platforms as their primary news sources, surpassing traditional outlets for the first time, according to a Reuters Institute report. The study highlights that younger audiences and AI tools are driving this shift, which is transforming the global news industry and endangering traditional media business models.