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audience testing

Coverage of audience testing in the Nexus archive.

Earliest in view: Jul 2 · 07:26 UTCMost recent: Jul 2 · 07:26 UTC
Co-mentioned in this coverage
British Museumorganization1Middle East Eyeorganization1Palestinetopic1Israeltopic1
Recent coverage
  • POLITICSJul 2 · 07:26 UTCMIDDLE EAST EYE
    Exclusive: British Museum made false claims about its removal of ‘Palestine’ from displays

    The British Museum removed terms like 'Palestine' and 'Palestinian' from its displays following lobbying in 2024, but later falsely claimed 'audience testing' justified the changes. A freedom of information request revealed no such testing occurred, and internal emails showed the alterations were made in response to complaints from pro-Israel groups and individuals between October and December 2024.