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cognitive load

Coverage of cognitive load in the Nexus archive.

Earliest in view: Jul 5 · 11:02 UTCMost recent: Jul 19 · 09:30 UTC
Co-mentioned in this coverage
Stan Liperson1Bixuan Sunperson1Instagramorganization1TruEarthorganization1FedExorganization1eco-friendly productstopic1advertising claimstopic1Zahra Walijiperson1Anand Gopalperson1personal styling industrytopic1New York Cityplace1Tanzaniaplace1United Statesplace1Business Insiderorganization1
Recent coverage
  • BUSINESSJul 19 · 09:30 UTCFORTUNE
    Why Friday afternoon is the worst time to shop online — and marketers know the window when your guard is down

    A study by a professor and researchers Stan Li and Bixuan Sun found that cognitive load from scrolling social media, such as Instagram, makes consumers prefer explicit advertising claims. Participants under mental fatigue favored ads that directly stated a product was 'the best,' whereas those without cognitive load preferred ads inviting self-directed conclusions. The research tested eco-friendly products like detergent sheets and phone cases.

  • BUSINESSJul 5 · 11:02 UTCBUSINESS INSIDER
    The latest luxury for busy professionals is not worrying about what to wear

    Personal styling services are becoming accessible to everyday professionals, with Zahra Waliji transitioning from unemployment to styling nine clients in 2024. The U.S. personal styling industry employs over 263,000 people and is projected to grow by 65,000 jobs in the next decade, helping clients save time and reduce cognitive load. Anand Gopal, a journalist, highlighted the affordability and practical benefits of such services.