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consumer strategy

Coverage of consumer strategy in the Nexus archive.

Earliest in view: Jul 5 · 01:00 UTCMost recent: Jul 5 · 01:00 UTC
Co-mentioned in this coverage
Starbucksorganization1Chinaplace1Hangzhouplace1Zhejiangplace1Princess Anneperson1Coffeetopic1Seattleplace1
Recent coverage
  • BUSINESSJul 5 · 01:00 UTCSCMP WORLD
    After hooking China on coffee, Starbucks ramps up consumer strategy

    Starbucks is adapting its consumer strategy in China, as observed by an American expatriate who notes differences in local stores compared to those in the United States. The company aims to maintain its presence in the Chinese market by tailoring its approach to local preferences.

consumer strategy · Dossier · The Nexus